Sidestep

Sidestep is here to make live event merchandise more accessible and the experience at the event more empowering. Sidestep puts control in your hands and creates the easiest experience imaginable when ordering your favorite artists concert merchandise. You can now browse and buy your favorite artist’s items before, during, and even after the show.

Beyoncé becomes a tech startup investor

Client

Project Date

2017

Services

UI/UX

Platform

Mobile

What we did

We designed Sidestep’s end-to-end mobile experience, including user flows, high-fidelity wireframes, and the iPhone app user interface. Our challenge was to create a seamless and intuitive purchasing journey for live event merchandise while maintaining consistency and minimizing cognitive load in a fast-paced, mobile-first environment.

Result

Sidestep emerged as a rising platform in live event commerce, gaining industry recognition and securing funding from notable artists including Beyoncé and Jared Leto. The polished mobile experience helped position Sidestep as an innovative solution for artist merchandise, empowering fans to browse and purchase items before, during, and after live shows.