Hedgeable has innovated the digital wealth market by offering curated private wealth portfolios using advanced data science, downside protection, robust account aggregation, bitcoin investing, impact investing, venture investing, and their alpha club rewards network. Awesome was assigned to re-imagine their web app that allows individuals to invest in customized portfolios.
What we did
We designed Hedgeable’s user flows, high-fidelity wireframes, and its User Interface for the web app. Our challenge was to create a consistent user experience without increasing the cognitive load for a web app.
Hedgeable has quickly become successful in the industry receiving funding from SixThirty and Route 66 Ventures as well as various other angel investors.
Here are the UI designs, we fine-tuned and tweaked out all inconsistencies and created nearly 50 screens for a web app