Branding, iPhone UI & UX

Location-based social networking app

Folks is a location and interest based social iPhone application. By creating groups around people who have similar interests to yours, real-time social interaction is encouraged. The intuitively-designed accuracy indicator allows each user to set and manage their geographical area. This, paired with a complete set of wireframes, allowed us to determine how the user would intuitively and effortlessly navigate through the application.

The design challenge for Folks was representing the vast elements of the application in a user-friendly, clean way. Associating each functionality with a color was the most logical path to take. Through numerous color scheme variations, we eventually decided on a palette that worked for the identity of Folks as well as for the user’s eye.

Also a case study!