Google+

2011

Branding, Business Plan, UI & UX

The social networking site for dogs

Dog Amigo, a startup currently in private beta, aims to become a social networking website connecting local dog owners. Awesome was approached by the early stage startup with a limited budget and the desire to identify the features necessary to create a viable product.

We took the time to figure out not only what dog owner’s want, but what they prefer. From our extensive research, including talking to actual dog owners, we discovered the need for tailored and customizable profiles, which became an influential aspect of the site.

Also a case study!

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